"Windows Phone" Lava, Karbonn to launch Windows based Phone devices starting from Rs 6,000:
Domestic handset players Lava and Karbonn will launch
Windows-based smartphones in the coming few months. Karbonn’s Windows Phone
devices will be in the price range of Rs 6,000 to Rs 12,000, while Lava’s range
will start at Rs 6,500.
“We will come out with four devices with Windows-based operating
systems by the end of May or starting June in the price range of 6,000-12,000,”
Karbonn Managing Director Pradeep Jain told PTI.
Lava International CEO and MD Hari Om Rai said: “A series of
Windows-based phones will be launched under the Lava brand by July. These will
be priced in the range of Rs 6,500-8,500.” He said the phones would be have
Qualcomm Snapdragon 200 processors and feature the Windows Phone 8 platform.
“We expect the Windows-based phones to represent 8-10 percent of
the volume of Lava smartphones starting July-August” Rai added.
For Xolo brand of phones, the expected timeline of launch is the
coming quarter. “We at Xolo believe that Windows OS has certain goodness to
offer for a certain market segment and it will help us reach a desired 15
percent share of the smartphone market by end 2014,” a Xolo spokesperson said.
Last month, at the Mobile World Congress Microsoft had announced
that it would be working with nine new Windows phone partners, including
Foxconn, Gionee, JSR, Karbonn, Lava (Xolo), Lenovo, LG, Longcheer and ZTE. HTC,
Huawei, Nokia and Samsung are already making Windows-based devices.
As per the IDC figures of the last quarter of 2013, Android had
a 78.1 percent share of global smartphone shipments while the Microsoft Windows
Phone platform share stood at 3 percent.
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